It is unfortunate but true that many large clothing companies are only in the business of turning a profit at any cost. Yogavated Athletics, a sustainable activewear company based out of Orlando, knows that even a graffiti artist with no intention of commercializing his art can get swept up in the crossfire of a greedy company like H&M. We also know that this is not the only way to feature incredible art. When we feature art on our designer yoga pants, we make sure to give due credit to the artist and place them in the spotlight for their contribution. If you would like to learn more about our yoga leggings, contact us today.
HOW H&M STOLE FROM A GRAFFITI ARTIST
H&M is often in hot water for their less-than-ethical practices, but now they are facing another scandal. After taking street art from a New York-based graffiti artist, Jason Williams, the company received a threat from Williams saying that he would sue them for their illegal use of his art. H&M fought back, filing a complaint with the New York Federal Court for a ruling against copyright protections of art considered unsanctioned or illegal. Essentially, they were asking the courts to strip Williams of the right to claim the art as his own and give them full right to utilize it as they pleased.
Legality aside, they this showed where H&M’s priorities lie. Rather than trying to form a bond with the talented artist, they chose instead to undermine him and steal his art at any cost. This, coupled with the low quality of their mass produced items only reflects a company that does not seek to build any kind of relationship with the realm it exists within and the people it depends on.
WE STRIVE TO DO BETTER
At Yogavated Athletics, we would never engage in business practices the way that H&M does. We value the work of the individual and we know that many of our designs would not be possible without the help of the incomparable artists that we work with. They are the ones that hand-paint the pieces that ultimately end up on our designer yoga pants. We understand their contribution to our brand and we make sure they are adequately featured and compensated.
Beyond this, we also make sure our leggings have actual quality. With brands like H&M, you may spend much less than you expect but the quality will not be at all what you need in order to be comfortable in your everyday wear. With our leggings, that will never be the case. Because we select our fabric suppliers and create all our pieces by hand, we can ensure the quality of each stitch.
If you have been looking for quality designer yoga pants, don’t settle for something low quality like H&M. At Yogavated Athletics, we create activewear we are proud of and that you can be proud of as well. By handmaking all of our pieces right in our offices in Orlando, we can give you the beauty and comfort you have been seeking from a company who genuinely cares. Contact us to learn more.